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Are you ready to turn 
your partnerships into profits?

Introducing Your Partnership Builder

 

Join Your Partnership Builder >
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Are you in charge of growing partnerships for your sport?

If you’re a sports industry professional who is:

  1. DONE losing time and money on unprofitable partnerships,
  2. DONE saying yes to any sponsor that comes along because you struggle to articulate your value to partners you do want,
  3. READY to take action to future proof your sport through partnerships.

Then it’s time to join Your Partnership Builder.

Your Partnership Builder:

Our 7-module interactive online program that arms you with the knowledge, skills and tools to create an effective commercial partnership plan. 

SIGN UP NOW - FOR $195/MONTH
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After years working on both sides of the table, on behalf of sports and brands, we have identified three major problems sports face when it comes to partnerships:

  1. It's difficult to accurately assess the value of your sport's assets,
  2.  It's a struggle to effectively articulate your value to prospective partners,
  3. it's time consuming if you don't have a clear plan or structure. 

Your Partnership Builder will help you to address these challenges so that your ideal partners will see the true value your sport can offer, so you're no longer scrambling for money.

Yes, I'm ready to join! >

We know partnerships can be a challenge, especially if you:

  1. Don’t know where to start,
  2. Are constantly dealing with competing priorities, 
  3. Are worried it’s going to take too much time.

You Partnership Builder will help you master the fundamentals, so you can create profitable, effective and well-managed partnerships.

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A person is playing soccer outdoors surrounded by a yellow mesh fence and wire fencing.

If you don’t create a robust partnership plan:

  1. You're going to remain frustrated and overwhelmed by the constant grind of chasing partnerships for your sport.
  2. You’re going to continue feeling disappointed because your efforts don't translate into results, even though you know your sport is worth it.
  3. You will miss out on partnership opportunities that could elevate your sport.

We can help you change this.

Yes, I'm ready to join! >

A powerful commercial partnership plan will transform your sport.

Imagine:

  • A partnership plan that works – with clear actions for you to implement.
  • Reporting increasing partnership revenues to your executive team.
  • Brands knocking on your door for partnerships.
  • Less stress and more time to enjoy your job and the sport you love.
  • Confidence that your partnership program is effective.
Join us in Your Partnership Builder >

Curated by industry experts

Your Partnership Builder and Other Side of the Table trainers, Sam Trattles and Sarah Procajlo

Your Partnership Builder has been curated by our industry experts from Other Side of the Table – Sam Trattles and Sarah Procajlo – who’ve worked on both sides of the biggest and smallest partnership deals in sport and entertainment in Australia.

We’ve got your back, because we’ve been in your shoes, on both sides of the table - we understand partnerships from rights holder’s AND brand’s perspective.

We’ve worked in, and with, numerous sporting organisations to help them achieve partnership success. And we run a portfolio of partnerships ourselves – partnering with Sport NSW, Taronga Zoo to name a few.

With decades of experience and a track record of delivering exceptional results – our focus is on all things practical. The tools, templates and plans we share are easy to tailor and implement into your sport.

So, you’re in safe hands.

What’s Your Partnership Builder all about?


Accessed via our online hub, The Club House, you'll find Your Partnership Builder, our 7-module interactive online program of partnerships fundamentals.

Complete the program and you’ll be empowered with the knowledge, skills, and strategies to transform your approach to partnerships. We’ll help you:

  • identify the value your sport can offer, so you take a proactive approach to brand alignment.
  • confidently approach brands, with a suite of tools that open doors more easily.
  • manage profitable partnerships with a clear and practical plan.

Each module focuses on a different theme as we guide you through our 7-steps to create an effective commercial partnership plan. You can take action from the first week you arrive, to positively impact your partnerships program, adapting to wherever your sport is today.

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SIGN UP NOW!

What's included?

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Your Partnership Builder - Standard:

  • 7 x Online learning modules with videos, tools and templates teaching each step of the process.
  • Monthly 90-min interactive 'LIVE SESSIONS' to address your burning questions
  • Guidance from experts who’ve sat on both sides of the partnership table.
  • Tools and templates ready to fill in and take to market.
  • Best practice examples, success stories and case studies from all size sports.
  • Ways to use AI and other platforms to fast track your processes.
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Masterclass Upgrade:

As part of a small cohort of commercial leads, you’ll join our experts for additional monthly 90-min facilitated workshops.

  • Each month, your group and our experts will:
    •  dive deeper on the theme,
    •  learn from each other,
    •  problem solve specific situations relating to your partnership program.

For a more hands-on approach, we also offer 1-on-1 coaching with our Masterclass PLUS upgrade. Contact us to find out more.

 

SIGN UP NOW!

Imagine what it would feel like to have:

  • A partnership plan that works – with clear actions for you to implement.
  • Brands knocking on your door to discuss partnership options.
  • Good news when someone asks, ‘what’s happening in partnerships?’
  • Less stress and isolation in your role.
  • More time to enjoy your job and the sport you love.
  • Confidence that your partnership program is effective.

Sign Up to Join The Clubhouse

Testimonials

Dean Russell – General Manager,
NSW Touch Association


"Working with Sam & Sarah has been fantastic. It gave us a new insight into how to best market and commercialise our sport. We thoroughly recommend it to other sports."

Suzanne Ramke – President,
Waterpolo NSW


"What this course has given me is courage. Courage to negotiate deals, assess our partners and build mutually beneficial relationships."

Transform your sport’s Partnership program with Your Partnership Builder!

Monthly Membership Pricing:

Includes:

  • 7 x Online learning modules of videos, tools, and templates.
  • Ongoing, Monthly 'LIVE SESSIONS' - 90min interactive webinars to  address your burning questions
  • Guidance from experts who’ve sat on both sides of the partnership table.
  • Tools and templates ready to fill in and take to market.
  • Best practice examples, success stories and case studies from all size sports shared by industry leaders, brands and sporting organisations.
  • A way to dedicate a short amount of time each week to grow your partnership program.
  • Connection with a network of like-minded sport leaders to share ideas and problem-solve.
  • Ways to use AI and other platforms to fast-track your processes.

 

ONGOING MONTHLY PAYMENT 


Your Partnership Builder Monthly Membership


$195 AUD + GST/mth

Join The Membership Now >

OR UPGRADE TO OUR MASTERCLASS OPTION


As part of a small cohort of commercial leads, you’ll join our experts for monthly 90-minute facilitated workshops. Each month your group and our experts will:

  • Dive deeper on the theme
  • Learn from each other
  • Problem-solve situations you’re facing
  • Workshop specific challenges related to your partnership program.

ADDITIONAL MASTERCLASS UPGRADE

 

Add $550 AUD + GST/mth to your Membership Payment

Offered as an additional purchase once you've purchased the Membership Plan

Click here to Purchase the Membership + Upgrade >
Or Book a Call if you'd like to chat before upgrading >

 Transform your sport’s Partnership program with Your Partnership Builder!

Monthly Membership Pricing

What's Included:

  • 7 x Online learning modules for each step of the process.
  • Monthly 'LIVES' - 90min interactive webinars to discuss the monthly theme, unpack case studies and scenarios, and address your burning questions
  • Guidance from experts who’ve sat on both sides of the partnership table.
  • Tools and templates ready to fill in and take to market.
  • Best practice examples, success stories and case studies from all size sports shared by industry leaders, brands and sporting organisations.
  • A way to dedicate a short amount of time each week to grow your partnership program.
  • Connection with a network of like-minded sport leaders to share ideas, problem-solve and get creative with.
  • Ways to use AI and other platforms to fast-track your processes.

ONGOING MONTHLY PAYMENT 


Your Partnership Builder Monthly Membership


$195 AUD + GST/mth

Join The Membership Now >

OR UPGRADE TO OUR MASTERCLASS OPTION

As part of a small cohort of commercial leads, you’ll join our experts for monthly 90-minute facilitated workshops. Each month your group and our experts will:

  • Dive deeper on the theme
  • Learn from each other
  • Problem-solve situations you’re facing
  • Workshop specific challenges related to your partnership program.

MASTERCLASS OPTION

ADDITIONAL MASTERCLASS UPGRADE

 

Add $550 AUD + GST/mth to your Membership Payment

Offered as an additional purchase once you've purchased the Membership Plan

Join Us Now >
Or Book a Call if you'd like to chat before upgrading >

FAQs

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